V-FOOD DISTRIBUTION: DOMINATING THE MARKET THROUGH A MULTI-CHANNEL DISTRIBUTION SYSTEM (DMS)

1. Context: "Disrupted" supply chains and loss of market share

V-Food is a consumer food distributor with a network of over 2,000 agents. As the company expanded, they faced challenges:

The sales team operates in a fragmented manner, making it difficult to monitor routes and the effectiveness of dealer visits.
Inventory levels at retail locations are not updated, leading to situations where some items are out of stock while others are past their expiration dates.
Challenges in rolling out promotional programs consistently to retail outlets.

MESP consults on and implements a customized Distribution Management System (DMS):

Mobile App for Sales: Field staff are equipped with an app featuring integrated digital maps, route optimization suggestions, and the ability to close sales directly at the point of sale.
Point-of-Sale Inventory Management: Real-time updates on product inventory at the distributor’s warehouse, enabling automatic alerts when stock is running low.
Trade Marketing Automation: Automatically trigger promotional programs and discounts, and track display effectiveness through check-in images from Sales.

Expanded market coverage by 25%: The sales team worked more efficiently, increasing the number of retail locations visited daily.
40% increase in revenue during peak periods: Thanks to the rapid and precise rollout of promotions to each distributor.
Optimize capital utilization: Reduce virtual inventory by 20%, helping to accelerate capital turnover for new product lines.